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Machine Learning vs. Deep Learning for Starbucks Review Sentiment Analysis

A new research paper compares the effectiveness of various machine learning and deep learning models for analyzing consumer sentiment in the retail coffee sector. The study focused on Starbucks reviews from ConsumerAffairs.com, finding that while Support Vector Machines (SVM) performed best among traditional machine learning models with 91.0% accuracy, Bidirectional LSTM demonstrated superior performance among deep learning models. The research also highlighted that class imbalance in the dataset negatively impacted positive sentiment recall for several models, underscoring the importance of model selection and preprocessing for customer experience analytics. AI

IMPACT Provides insights into optimal model selection for sentiment analysis in customer experience analytics.

RANK_REASON The cluster contains a research paper detailing comparative analysis of machine learning and deep learning models for sentiment analysis.

Read on Hugging Face Daily Papers →

AI-generated summary · Google Gemini · from 2 sources. How we write summaries →

Machine Learning vs. Deep Learning for Starbucks Review Sentiment Analysis

COVERAGE [2]

  1. arXiv cs.AI TIER_1 English(EN) · Muntasir Hasan Kanchan, Md. Alamgir Hossain, Md. Samiul Islam, Muhammad Masud Tarek ·

    Dual-Model Sentiment Analysis of Consumer Reviews in the Retail Coffee Sector Using Machine Learning and Deep Learning Approaches

    arXiv:2608.12007v1 Announce Type: cross Abstract: Consumer reviews play an important role in shaping brand perception and business strategies, particularly in service-driven industries such as retail coffee. This study presents a comparative sentiment analysis framework for Starb…

  2. Hugging Face Daily Papers TIER_1 English(EN) ·

    Dual-Model Sentiment Analysis of Consumer Reviews in the Retail Coffee Sector Using Machine Learning and Deep Learning Approaches

    Consumer reviews play an important role in shaping brand perception and business strategies, particularly in service-driven industries such as retail coffee. This study presents a comparative sentiment analysis framework for Starbucks customer reviews using classical machine lear…