Amazon is exiting the massively multiplayer online (MMO) game publishing market, announcing it will no longer publish Lost Ark and Throne and Liberty in Western regions. Publishing duties for Throne and Liberty will transfer to NC starting in Q4 2026, while Smilegate will take over Lost Ark in early 2027. This move follows Amazon's earlier decision to shut down its own MMO, New World: Aeternum, and cancel a Lord of the Rings MMO. The company is now shifting its focus to casual games for its Luna streaming service, integrating them as an Amazon Prime benefit. AI
RANK_REASON Company product strategy shift away from a specific market segment.
AI-generated summary · Google Gemini · from 1 sources. How we write summaries →
