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Smartphone makers prioritize bold colors over new features

The smartphone market is entering an iterative phase, with new color options becoming more exciting than hardware advancements. Google's Pixel 11 series features bold hues like magenta and a light orange, while Apple is rumored to offer a "dark cherry" and a lighter blue for the iPhone 18 Pro. This focus on aesthetics highlights the maturity of smartphone technology, where significant upgrades are less frequent, making distinctive colors a key differentiator for consumers. AI

RANK_REASON The article is an opinion piece discussing trends in the smartphone market, focusing on design over hardware.

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Smartphone makers prioritize bold colors over new features

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  1. Engadget TIER_1 English(EN) · [email protected] (Nathan Ingraham) ·

    I'm more excited about smartphone colors than any actual new features in 2026

    Forget AI, we are most looking forward to fun new colors this coming hardware season.