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Garmin Cirqa launches to compete with Fitbit Air, offering advanced metrics at a higher price

Garmin has launched the Cirqa, a new screenless fitness tracker, positioning it as a competitor to Google's Fitbit Air. Both devices offer core tracking features like steps, sleep, and workouts, along with heart health analysis. However, the Cirqa is priced at $200, double the Fitbit Air's $100 cost, and offers a longer 10-day battery life compared to the Air's seven days. The Fitbit Air is smaller and lighter, while the Cirqa includes a physical button for manual activity tracking and offers more advanced training metrics. AI

IMPACT Minimal direct impact on AI operators; primarily a consumer tech product comparison.

RANK_REASON This is a product launch for a consumer wearable device, not a frontier AI release or significant industry event.

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Garmin Cirqa launches to compete with Fitbit Air, offering advanced metrics at a higher price

COVERAGE [1]

  1. Engadget TIER_1 English(EN) · [email protected] (Deven McClure) ·

    Garmin Cirqa versus Fitbit Air: How these two fitness trackers compare

    Is Garmin's new option worth $100 more than the Fitbit Air?