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TM20K framework boosts e-commerce ad recommendations with efficient long-sequence modeling

Researchers have developed TM20K, a novel two-stage knowledge distillation framework for enhancing sequence modeling in e-commerce ad recommendation systems. This approach utilizes a full transformer model with token merging techniques to efficiently process ultra-long sequences up to 20,000 tokens. The framework successfully improved key business metrics, such as ADSS by over 1%, while maintaining comparable training and serving costs to existing state-of-the-art models. AI

IMPACT This research offers a more efficient method for processing long user behavior sequences, potentially improving the accuracy and cost-effectiveness of ad recommendation systems.

RANK_REASON Academic paper detailing a new method for sequence modeling. [lever_c_demoted from research: ic=1 ai=1.0]

Read on arXiv cs.IR (Information Retrieval) →

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TM20K framework boosts e-commerce ad recommendations with efficient long-sequence modeling

COVERAGE [1]

  1. arXiv cs.IR (Information Retrieval) TIER_1 English(EN) · Yaocheng Tan ·

    Teacher Retains Full Tokens, Student Merges Efficiently: TM20K for E-Commerce Sequence Modeling in Ad Recommendation

    Benefiting from ultra-long behavior sequence modeling, existing recommender systems bring users a better experience via simultaneously considering their long-term and short-term interests. Nevertheless, extended sequence lengths introduce substantial burdens on training efficienc…