OpenAI has officially shut down its Sora 2 video generation model, with its API ceasing operations on September 24, 2026. The model, which could generate synchronized audio and video, was reportedly costly to operate, with estimates suggesting daily expenses of up to $1 million, while in-app purchases only generated around $2.1 million. A potential $1 billion partnership with Disney also reportedly fell through prior to the shutdown announcement. Sora 2 was noted for its ability to generate video with integrated sound and for its consent mechanism for using individuals' likenesses, though it allowed the generation of deceased celebrities' faces without explicit opt-out from heirs. AI
IMPACT The closure of Sora 2 highlights the high operational costs of advanced video generation models and the challenges in monetizing such technology.
RANK_REASON The item discusses the shutdown of a specific AI model, Sora 2, and its operational details, but it is not a new release from a frontier lab.
- Bill Peoples
- Brian Cranston
- cameo appearance
- Disney
- GPT-3.5
- itbrief
- Newsweek
- OpenAI
- Robin Williams
- Sequoia Capital
- Sora
- Sora 2
- The Decoder
- Unite.AI
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