Websites are beginning to serve advertisements specifically targeted at AI crawlers, which are not visible to human visitors. This strategy aims to influence the information AI chatbots provide about brands. An early example involves Time magazine serving sponsored content and extensive FAQs about the bank Ally to AI crawlers, potentially shaping chatbot responses about the brand. AI
IMPACT This tactic could lead to AI-generated brand information being influenced by advertising, potentially impacting user trust and the perceived objectivity of AI.
RANK_REASON Article discusses a new strategy for serving ads to AI crawlers, which is an emerging trend rather than a specific product launch or research finding.
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