A new playbook on AI for search engine optimization, authored by the founder of GreenBanana SEO, is available for $1.99 on Amazon with a publication date of June 26. Concurrently, a TransUnion survey indicates that only 53% of marketers are achieving significant ROI from AI, with data and process readiness being key limiting factors for many. AI
IMPACT Highlights the gap between AI adoption and tangible marketing ROI, suggesting challenges in data readiness and process implementation.
RANK_REASON The cluster discusses a book release and a survey about AI marketing ROI, which falls under commentary on the current state and application of AI in marketing.
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