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X replaces creator revenue sharing with new rewards program

By PulseAugur Editorial · [3 sources] ·

X is phasing out its existing revenue-sharing program for creators and introducing a new Original Content Rewards Program. The old program will cease accepting new applications immediately and will be fully retired on September 7. The new program, set to launch on September 8, will reward creators based on qualified impressions of their original content, which includes original writing, photos, videos, memes, and illustrations. To qualify for the new program, users must be at least 18 years old, reside in an eligible country, subscribe to Premium, Premium+, or Premium Business, have at least 500 verified followers, and meet specific impression thresholds. AI

IMPACT This change affects how creators monetize content on X, potentially influencing content creation strategies on the platform.

RANK_REASON This is a change to a platform's monetization features for creators, not a core AI release or research.

Read on Mastodon — mastodon.social →

AI-generated summary · Google Gemini · from 3 sources. How we write summaries →

X replaces creator revenue sharing with new rewards program

How we ranked this

Signal score
0 / 100
Composite score across the factors below. Higher = stronger signal that this story matters right now.
Newsworthiness bucket
Tool
This is a change to a platform's monetization features for creators, not a core AI release or research.
Source corroboration
3 independent sources
Multiple independent publishers reporting the same story raises confidence that it's real and newsworthy.
Topics
product, other
Editorial topic classification. Feeds into how the story surfaces on /topic/<slug> hub pages and into the per-entity coverage mix.
AI-industry relevance
Low
Off-topic or adjacent — cluster remains reachable but doesn't surface in AI-industry rankings.
Story freshness
49 days old
Aged out of breaking-news scoring windows; ranking reflects the durable signal from the full source set.
Coverage growth since scoring
+1 source(s) since last score
New sources have picked up this story since our last re-score. Score will update on the next scoring pass.

Full methodology in our editorial standards.

COVERAGE [3]

  1. Engadget TIER_1 English(EN) · [email protected] (Mariella Moon) ·

    X is replacing revenue sharing with a new original content rewards program

    X is retiring its old rewards-sharing program after September 7.

  2. Mastodon — mastodon.social TIER_1 English(EN) · [email protected] ·

    X replaces ‘misaligned’ revenue sharing program with Original Content Rewards X is winding down its existing Revenue Sharing program. https:// techcrunch.com/20

    X replaces ‘misaligned’ revenue sharing program with Original Content Rewards X is winding down its existing Revenue Sharing program. https:// techcrunch.com/2026/08/08/x-re places-misaligned-revenue-sharing-program-with-original-content-rewards/ # TechNews # Tech # AI # Google #…

    LINKS techcrunch.com/…/x-replaces-misaligned-re…
  3. Mastodon — mastodon.social TIER_1 English(EN) · [email protected] ·

    X is replacing revenue sharing with a new original content rewards program X is retiring its old rewards-sharing program after September 7. https://www. engadge

    X is replacing revenue sharing with a new original content rewards program X is retiring its old rewards-sharing program after September 7. https://www. engadget.com/2232981/x-replaci ng-revenue-sharing-with-original-content-rewards-program/ # Tech # Technology # TechNews # AI # …

    LINKS engadget.com/…/x-replacing-revenue-sharin…

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