X is phasing out its existing revenue-sharing program for creators and introducing a new Original Content Rewards Program. The old program will cease accepting new applications immediately and will be fully retired on September 7. The new program, set to launch on September 8, will reward creators based on qualified impressions of their original content, which includes original writing, photos, videos, memes, and illustrations. To qualify for the new program, users must be at least 18 years old, reside in an eligible country, subscribe to Premium, Premium+, or Premium Business, have at least 500 verified followers, and meet specific impression thresholds. AI
IMPACT This change affects how creators monetize content on X, potentially influencing content creation strategies on the platform.
RANK_REASON This is a change to a platform's monetization features for creators, not a core AI release or research.
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