Take-Two Interactive CEO Strauss Zelnick addressed the pricing strategy for upcoming games, explaining that Grand Theft Auto 6 will launch at $80 while NBA 2K27 will be priced at $70. Zelnick believes GTA 6 will be an "incredible bargain" due to the immense anticipation surrounding the title. He indicated that the company could have set a higher price for GTA 6 given its significant hype. AI
RANK_REASON Product pricing announcement for a video game.
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