Ben Cohen, co-founder of Ben & Jerry's, is publicly criticizing the brand's current owner, The Magnum Ice Cream Company, which was formed from a demerger with Unilever in 2025. Cohen alleges that Magnum has undermined the company's social mission by dismantling its independent board and cutting funding to its philanthropic arm, the Ben & Jerry's Foundation. He has launched a 'Free Ben & Jerry's' campaign, which has garnered over 200,000 signatures, urging Magnum to sell the brand to investors who align with its original values. AI
RANK_REASON The article focuses on an opinion piece and public criticism from a co-founder regarding a company's direction, rather than a new product release, research finding, or regulatory action.
- Ben Cohen
- Ben & Jerry's
- Ben & Jerry's Foundation
- Fortune
- Free Ben & Jerry's
- Jerry Greenfield
- Peace Pop
- The Magnum Ice Cream Company
- Unilever
- Vermont
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