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Ben & Jerry's co-founder criticizes new owner over brand's 'soul'

By PulseAugur Editorial · [1 sources] ·

Ben Cohen, co-founder of Ben & Jerry's, is publicly criticizing the brand's current owner, The Magnum Ice Cream Company, which was formed from a demerger with Unilever in 2025. Cohen alleges that Magnum has undermined the company's social mission by dismantling its independent board and cutting funding to its philanthropic arm, the Ben & Jerry's Foundation. He has launched a 'Free Ben & Jerry's' campaign, which has garnered over 200,000 signatures, urging Magnum to sell the brand to investors who align with its original values. AI

RANK_REASON The article focuses on an opinion piece and public criticism from a co-founder regarding a company's direction, rather than a new product release, research finding, or regulatory action.

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AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Ben & Jerry's co-founder criticizes new owner over brand's 'soul'

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The article focuses on an opinion piece and public criticism from a co-founder regarding a company's direction, rather than a new product release, research finding, or regulatory action.
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COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Sam Birchall ·

    ‘They ain’t got no soul’: How Ben & Jerry’s co-founder became his own company’s biggest critic

    Ben Cohen is waging a public campaign against the ice cream company that bears his name, accusing its owners of gutting the social mission he built it on.

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