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AI search strategy shifts focus to citations over impressions

An AI search strategy should prioritize citation share over impression share, treating AI platforms as a distinct new channel. This approach is recommended by a former Google Ads engineer who helped scale the platform to billions. Early adopters are expected to benefit most from this evolving landscape. AI

IMPACT Suggests a strategic shift for businesses and marketers in how they approach AI-driven search platforms.

RANK_REASON Article provides an opinion and strategy from an industry expert on AI search, rather than announcing a new product or research.

Read on Mastodon — fosstodon.org →

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AI search strategy shifts focus to citations over impressions

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  1. Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] ·

    AI search has moved from ranking to being the answer. A former Google Ads engineer shares how to build an AI search strategy, focusing on citation share over im

    AI search has moved from ranking to being the answer. A former Google Ads engineer shares how to build an AI search strategy, focusing on citation share over impression share and treating AI platforms like a new channel that rewards early adopters. https://www. searchenginejourna…