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Uniqlo Malaysia faces backlash over 'hijab' headscarf line

Uniqlo Malaysia has faced criticism for its new line of headscarves, with some customers arguing that the product is not a hijab due to its shorter length and styling. Social media users expressed that the scarves, when worn turban-style, leave the neck and chest visible, which they deem not modest enough to be called a hijab. Some have suggested renaming the product to "Airism headscarf" and have called on Malaysia's Islamic Development Department to address the issue. AI

RANK_REASON Product controversy involving a retail brand and cultural/religious expectations.

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Uniqlo Malaysia faces backlash over 'hijab' headscarf line

COVERAGE [1]

  1. SCMP — Tech TIER_1 English(EN) · Iman Muttaqin Yusof ·

    ‘This is not hijab’: Uniqlo Malaysia’s line leaves modest fashion fans hot under collar

    Uniqlo’s new stand-alone hijab line for Malaysia was meant to expand the Japanese clothing giant’s reach in one of Southeast Asia’s most prominent modest-wear markets, but its initial marketing has been met with online controversy. Ahead of the exclusive launch next Monday, tease…