Major fashion brands like Zara, H&M, Lululemon, Levi's, and REI are launching their own resale platforms to capture a share of the rapidly growing secondhand apparel market. This move aims to generate new revenue streams, strengthen customer loyalty, and allow brands to "own the entire fashion life cycle." The global secondhand apparel market is projected to reach $393 billion by 2030, with brands seeking to capitalize on this trend, particularly driven by younger consumers interested in sustainability and affordability. AI
RANK_REASON Major industry players (fashion brands) are adopting a new strategy (branded resale platforms) to capture a significant and growing market. [lever_c_demoted from significant: ic=1 ai=0.1]
- Depop
- eBay
- Fashion Institute of Technology
- GlobalData Retail
- H&M
- Lululemon
- Poshmark
- REI
- The RealReal
- ThredUp
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