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Fashion brands launch resale platforms to capture billions in secondhand market

By PulseAugur Editorial · [1 sources] ·

Major fashion brands like Zara, H&M, Lululemon, Levi's, and REI are launching their own resale platforms to capture a share of the rapidly growing secondhand apparel market. This move aims to generate new revenue streams, strengthen customer loyalty, and allow brands to "own the entire fashion life cycle." The global secondhand apparel market is projected to reach $393 billion by 2030, with brands seeking to capitalize on this trend, particularly driven by younger consumers interested in sustainability and affordability. AI

RANK_REASON Major industry players (fashion brands) are adopting a new strategy (branded resale platforms) to capture a significant and growing market. [lever_c_demoted from significant: ic=1 ai=0.1]

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AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Fashion brands launch resale platforms to capture billions in secondhand market

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Major industry players (fashion brands) are adopting a new strategy (branded resale platforms) to capture a significant and growing market. [lever_c_demoted from significant: ic=1 ai=0.1]
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51 days old
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COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Tatiana Sataua ·

    Fashion’s biggest brands spent years letting eBay and Depop resell their clothes. Now they want the money.

    Secondhand apparel is on track to hit $393 billion by 2030—and brands no longer want eBay and Poshmark collecting all of it.

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