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X's ad revenue plummets post-Musk takeover, now small part of SpaceX

By PulseAugur Editorial · [1 sources] ·

X's advertising revenue has significantly decreased since Elon Musk's acquisition in 2022, bringing in $367 million in the second quarter of this year, a slight increase from the previous quarter but a substantial drop from $1.08 billion during the same period in 2022. Despite efforts to overhaul its ad tech platform and claims of advertiser return, advertising now represents a small fraction of SpaceX's overall business, which also includes substantial revenue from its AI division and Starlink. AI

IMPACT Highlights the financial challenges and reduced scale of X's advertising business following its acquisition, impacting its overall revenue streams.

RANK_REASON SpaceX reported earnings as a public company, providing financial details about its subsidiary X's advertising business. [lever_c_demoted from significant: ic=1 ai=0.4]

Read on Engadget →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

X's ad revenue plummets post-Musk takeover, now small part of SpaceX

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SpaceX reported earnings as a public company, providing financial details about its subsidiary X's advertising business. [lever_c_demoted from significant: ic=1 ai=0.4]
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COVERAGE [1]

  1. Engadget TIER_1 English(EN) · [email protected] (Karissa Bell) ·

    We just got our first real look at how small X's ad business is

    Advertisers seem to be spending a whole lot less than they used to on the platform.

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