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GPU prices surge 20-40% in Asia due to AI chip demand

Graphics card prices are expected to rise significantly in Asia, with a Japanese distributor, CFD Sales, warning of 20% to 40% increases on Gigabyte graphics cards starting August 1, 2026. This trend is attributed to the ongoing high demand for memory chips driven by AI hardware, which is impacting production costs for mainstream graphics cards. While U.S. retailers have not yet received official notices, reports suggest Nvidia may also be increasing prices, potentially leading to higher costs for consumers in the U.S. as well. AI

IMPACT Increased AI demand is driving up costs for essential computing hardware, potentially impacting AI development and deployment.

RANK_REASON Significant price increases for a major hardware component (GPUs) driven by AI demand. [lever_c_demoted from significant: ic=1 ai=0.7]

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GPU prices surge 20-40% in Asia due to AI chip demand

COVERAGE [1]

  1. Tom's Hardware TIER_1 English(EN) · Zhiye Liu ·

    More GPU price hikes loom for Asia as Japanese distributor warns of new increases — CFD Sales signals 20% to 40% higher prices on Gigabyte graphics card orders starting this month

    Japanese technology supplier and distributor confirms that the Gigabyte graphics card will cost between 20% and 40% more due to a new price increase.