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Brands risk 50% traffic drop if they ignore AI search, IAB issues guidelines

By PulseAugur Editorial · [1 sources] ·

Brands that do not adapt their strategies for AI-driven search may experience a significant drop in website traffic, potentially up to 50%. Currently, only a small fraction of companies, around 16%, are actively monitoring their performance in AI search environments. To address this, the Interactive Advertising Bureau (IAB) has introduced new standardized guidelines aimed at improving the consistency and measurement of brand visibility within AI-powered platforms. AI

IMPACT Brands must adapt to AI search or risk substantial traffic loss, necessitating new measurement strategies.

RANK_REASON Article discusses industry trends and potential impacts of AI on marketing, citing new guidelines from an industry body, but does not announce a new product or research.

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Brands risk 50% traffic drop if they ignore AI search, IAB issues guidelines

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  1. Mastodon — mastodon.social TIER_1 English(EN) · [email protected] ·

    Brands failing to adapt for AI discovery could see traffic plunge by 50%, with only 16% currently tracking AI search performance. The IAB has released standardi

    Brands failing to adapt for AI discovery could see traffic plunge by 50%, with only 16% currently tracking AI search performance. The IAB has released standardised guidelines to bring consistency to AI visibility measurement. As search is reshaped around AI, marketers face mounti…

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