Microsoft hikes European Xbox prices up to £200 amid AI-driven component shortages

Microsoft has increased the prices of its Xbox consoles in Europe and the UK by up to £200 or €200, following similar hikes in the U.S. This unusual move, occurring late in the product cycle, is attributed to the high demand for computing hardware, particularly RAM and SSDs, driven by AI data centers. These shortages have led to significant price increases across various consumer electronics, including other gaming consoles like the PlayStation 5 and PC gaming devices such as the Steam Deck. AI

IMPACT Increased demand for AI hardware components is driving up prices for consumer electronics, impacting gaming console affordability.

RANK_REASON Product pricing change for a consumer electronics device.

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• Europe
• Mark Tyson
• Microsoft
• PlayStation 5
• Sony Group
• Steam Deck
• Tom's Hardware
• UK
• U.S.
• Video Games Chronicle
• Xbox
• Xbox Series X

• product
• infra

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