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A.R. Rahman brings decade of VR work to Apple Vision Pro

Composer A.R. Rahman has launched the ARR Immersive App on Apple Vision Pro, bringing his decade-long work in virtual reality storytelling to a mainstream audience. The app features new dance performances, a spatial-audio rendition of Clair de Lune, and a re-edited version of his VR film 'Le Musk'. Rahman discussed the evolution of immersive media, the challenges of developing VR technology from scratch, and the potential of AI in filmmaking for countries like India. AI

IMPACT This launch highlights the growing integration of AI in creative tools and content generation, potentially lowering production costs for visual effects.

RANK_REASON The article discusses the launch of an app on a new hardware platform, which is a product-focused event.

Read on Forbes — Innovation →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

A.R. Rahman brings decade of VR work to Apple Vision Pro

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The article discusses the launch of an app on a new hardware platform, which is a product-focused event.
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COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · Cortney Harding, Contributor ·

    A.R. Rahman On Bringing A Decade Of VR Storytelling To Vision Pro

    A.R. Rahman, known for his Oscar-winning film scores, has launched the ARR Immersive App on Apple Vision Pro, marking a decade of his pioneering work in virtual reality.