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Barnes & Noble CEO Revives Chain by Emulating Indie Bookstore Model

James Daunt, CEO of Barnes & Noble, has implemented a strategy to transform the large bookstore chain into a more intimate, independent bookstore experience. Since taking over in 2019, Daunt has moved away from uniform inventory and prime placement deals with publishers, empowering individual stores to curate their own selections based on local customer interests. This approach, inspired by his success with Waterstones and Daunt Books in the UK, has led to increased store openings and a stronger financial footing for the company. AI

RANK_REASON Business strategy shift by a major retail chain's CEO. [lever_c_demoted from significant: ic=1 ai=0.1]

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Barnes & Noble CEO Revives Chain by Emulating Indie Bookstore Model

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  1. Fortune TIER_1 English(EN) · Phil Wahba ·

    How Barnes & Noble CEO James Daunt tapped his indie bookstore cred to revive the big-box chain

    After years of cookie‑cutter layouts and publisher‑paid shelf space, Daunt is remaking Barnes & Noble as a network of locally curated shops—ending co‑op deals and betting discovery will better compete with Amazon.