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FIFA President Infantino Scraps World Cup Profit-Sharing Plan Amidst Backlash

FIFA President Gianni Infantino has abandoned a controversial plan to sell stakes in future World Cup profits to private investors, including Joshua Kushner's Thrive Eternal. The proposal, which aimed to raise $4.2 billion by valuing a new subsidiary, FIFA Forward Enterprise, at $20 billion, faced widespread opposition from European soccer federations, senior FIFA staff, and fans. This backlash has jeopardized Infantino's position, despite his previous success with the recent World Cup and his strong political alliances. AI

RANK_REASON A major international sports organization's leader abandons a significant financial plan due to widespread opposition from key stakeholders. [lever_c_demoted from significant: ic=1 ai=0.0]

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FIFA President Infantino Scraps World Cup Profit-Sharing Plan Amidst Backlash

COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Graham Dunbar, The Associated Press ·

    Infantino’s $20 billion FIFA plan collapses and now he faces a European mutiny over the future of the World Cup

    Gianni Infantino truly looked the “King of Soccer,” as U.S. President Donald Trump likes to call him, as the two allies sat together watching the World Cup final less than two weeks ago. Sure, there were some boos inside Stadium near New York, when the two men walked ac…