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Spider-Man: Brand New Day aims to boost niche ScreenX format

By PulseAugur Editorial · [2 sources] ·

ScreenX, a cinematic format that expands the viewing experience across three screens for a 270-degree view, is aiming for a turning point with the upcoming "Spider-Man: Brand New Day" movie. Unlike previous releases that relied heavily on CGI for side-wall content, this production integrated ScreenX from the outset, with dedicated crew on set. This new approach, termed 'Shot for ScreenX,' utilizes a dual-camera setup to capture practical imagery for the expanded canvas, augmented by visual effects, aiming to enhance immersion without distracting from the main narrative. AI

RANK_REASON This is a story about a niche theatrical format integrating into a specific movie production, not a new model release or significant industry-wide event.

Read on Forbes — Innovation →

AI-generated summary · Google Gemini · from 2 sources. How we write summaries →

Spider-Man: Brand New Day aims to boost niche ScreenX format

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This is a story about a niche theatrical format integrating into a specific movie production, not a new model release or significant industry-wide event.
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COVERAGE [2]

  1. Forbes — Innovation TIER_1 English(EN) · Benny Har-Even, Contributor ·

    Will New Spider-Man Movie Bring ‘A Brand New Day’ For ScreenX?

    Will 'Spider-Man: Brand New Day' give 'Shot For ScreenX' the platform it needs in the crowded premium larger format cinema market?

  2. Forbes — Innovation TIER_1 English(EN) · Benny Har-Even, Contributor ·

    Why ‘Spider-Man: Brand New Day’ Could Be A Turning Point For ScreenX

    Spider-Man: Brand New Day is the first film built using ScreenX's new "Shot For ScreenX" process. Here's how it could improve the premium theater experience.

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