Economist Thorstein Veblen's concept of "conspicuous consumption" is being updated to "conspicuous waiting" as Gen Z increasingly turns the experience of waiting in line into social media content. This phenomenon highlights how, in an era of frictionless transactions, the act of waiting itself can become a valuable signal of status and exclusivity. Businesses are recognizing that lines can be leveraged not just to eliminate costs, but as an experience, a status symbol, and a commitment device for consumers. AI
RANK_REASON Article discusses an economic theory and its application to modern consumer behavior, drawing on expert opinions.
- Agner Krarup Erlang
- Dr. Queue
- Fox School of Business and Management
- Gen Z
- MIT
- Stop & Shop
- Subodha Kumar
- Temple University
- Thorstein Veblen
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