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Fashion editor turned nail empire founder sells Nails.Inc for $40M

By PulseAugur Editorial · [1 sources] ·

Thea Green Lundberg, a former fashion editor, founded Nails.Inc in 1999 after noticing a lack of convenient manicure services in the U.K. Despite having no prior beauty industry or business experience, she launched with a wide range of polishes and a nail bar, eventually expanding into major department stores and retailers like Sephora. Collaborations with celebrities and brands helped build awareness, and the company achieved its highest turnover in 2025, selling one nail polish every minute in the U.K. alone. Green sold Nails.Inc for $40 million in late 2024 but remains as chair, with the company's products now available in over 30 countries. AI

RANK_REASON Sale of a well-known consumer brand for a significant sum. [lever_c_demoted from significant: ic=1 ai=0.0]

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AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Fashion editor turned nail empire founder sells Nails.Inc for $40M

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Sale of a well-known consumer brand for a significant sum. [lever_c_demoted from significant: ic=1 ai=0.0]
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COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Orianna Rosa Royle ·

    Meet the jet-setting fashion editor who turned a New York manicure at 23 into Nails.Inc—Despite selling for $40 million, she still wakes at 5:45 a.m.

    Victoria Beckham and even McDonald's helped launch Thea Green’s nail polish in America. Now Nails.Inc sells a bottle of polish every minute

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