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Pfizer CEO admits using 'emotional blackmail' to drive COVID-19 vaccine production

Pfizer CEO Albert Bourla has revealed his use of intense motivational tactics, which he described as "emotional blackmail," to drive his teams to achieve unprecedented goals during the COVID-19 pandemic. Bourla employed strategies such as displaying "Time is life" signs and asking employees to calculate potential deaths from delays to instill a sense of urgency and focus on problem-solving. These methods were instrumental in Pfizer's rapid development and delivery of COVID-19 vaccines and the antiviral drug Paxlovid, achievements Bourla acknowledged as extraordinary and a result of public-private collaboration. AI

RANK_REASON CEO interview discussing past leadership tactics, not a new product release or policy change.

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Pfizer CEO admits using 'emotional blackmail' to drive COVID-19 vaccine production

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  1. Fortune TIER_1 English(EN) · Eva Roytburg ·

    Pfizer CEO says he used ‘emotional blackmail’ to get employees to achieve impossible goals during COVID-19

    Albert Bourla admitted to going to extreme lengths to “save the world” and get the vaccines out faster during the COVID-19 pandemic.