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US legislation threatens credit card loyalty programs and points

New legislation in the U.S. is poised to significantly impact credit card loyalty programs, potentially reducing the value of points earned by consumers. The Credit Card Competition Act aims to allow merchants to choose lower-cost payment networks, which could decrease the revenue issuers generate from these programs. Additionally, a federal judge upheld an Illinois law banning swipe fees on taxes and tips, further threatening the rewards ecosystem. Experts warn that these changes could lead to fewer points, diminished perks, and a fundamental shift in how companies engage with their most loyal customers. AI

RANK_REASON New legislation impacting a major consumer product category (credit card rewards) and its associated business models. [lever_c_demoted from significant: ic=1 ai=0.1]

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US legislation threatens credit card loyalty programs and points

COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Diane Brady ·

    New U.S. legislation could upend credit card loyalty programs: The Points Guy founder calls the reckoning un-American

    Also: All the news and watercooler chat from Fortune.