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Global smartphone sales drop 6% amid memory cost crisis, Apple and Samsung gain share

Global smartphone sales have declined by six percent year-over-year, reaching 272 million units in the second quarter of 2026, according to a report by Omdia. This downturn is attributed to a memory cost crisis and rising component prices, impacting brands like Xiaomi and Oppo significantly. Despite the overall slump, Apple and Samsung have managed to increase their market share, with Apple shipping 55.1 million units and Samsung selling 60.5 million units. AI

IMPACT The memory cost crisis impacting smartphone production may indirectly affect the availability and cost of AI hardware components.

RANK_REASON Article discusses a decline in smartphone sales and market share shifts, which is a product-related industry trend but not a core AI release or significant industry-shaping event.

Read on Engadget →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Global smartphone sales drop 6% amid memory cost crisis, Apple and Samsung gain share

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  1. Engadget TIER_1 English(EN) · [email protected] (Matt Tate) ·

    Global smartphone sales fall by six percent amid memory cost crisis

    Despite the slump, Apple and Samsung have both seen their market share go up.