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Global smartphone sales drop 6% amid memory cost crisis, Apple and Samsung gain share

By PulseAugur Editorial · [1 sources] ·

Global smartphone sales have declined by six percent year-over-year, reaching 272 million units in the second quarter of 2026, according to a report by Omdia. This downturn is attributed to a memory cost crisis and rising component prices, impacting brands like Xiaomi and Oppo significantly. Despite the overall slump, Apple and Samsung have managed to increase their market share, with Apple shipping 55.1 million units and Samsung selling 60.5 million units. AI

IMPACT The memory cost crisis impacting smartphone production may indirectly affect the availability and cost of AI hardware components.

RANK_REASON Article discusses a decline in smartphone sales and market share shifts, which is a product-related industry trend but not a core AI release or significant industry-shaping event.

Read on Engadget →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Global smartphone sales drop 6% amid memory cost crisis, Apple and Samsung gain share

How we ranked this

Signal score
0 / 100
Composite score across the factors below. Higher = stronger signal that this story matters right now.
Newsworthiness bucket
Tool
Article discusses a decline in smartphone sales and market share shifts, which is a product-related industry trend but not a core AI release or significant industry-shaping event.
Source corroboration
Single-source cluster
Only one publisher covered this so far. Single-source stories can still rank when the publisher is high-authority, but they lack cross-source corroboration.
Topics
product, infra
Editorial topic classification. Feeds into how the story surfaces on /topic/<slug> hub pages and into the per-entity coverage mix.
AI-industry relevance
Standard
On-topic for AI-industry coverage; kept in the public index.
Story freshness
58 days old
Aged out of breaking-news scoring windows; ranking reflects the durable signal from the full source set.

Full methodology in our editorial standards.

COVERAGE [1]

  1. Engadget TIER_1 English(EN) · [email protected] (Matt Tate) ·

    Global smartphone sales fall by six percent amid memory cost crisis

    Despite the slump, Apple and Samsung have both seen their market share go up.

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