Nvidia's high-end RTX 5080 and RTX 5090 graphics cards are experiencing significant price increases in the US, with some partner models selling for substantially more than their original MSRPs. For example, an Asus ROG Astral RTX 5080 is listed at $2,099.99, exceeding the RTX 5090's MSRP, while an Asus ROG Astral RTX 5090 is priced at over $4,300 on Amazon. This surge is attributed to the discontinuation of Nvidia's Observed Pricing Program, rising DRAM costs due to AI demand, and Nvidia's prioritization of higher-margin products like AI hardware, which has tightened the supply of gaming GPUs. AI
IMPACT Increased demand for AI hardware may be contributing to higher prices and reduced availability of high-end gaming GPUs.
RANK_REASON Article discusses price increases and supply chain issues for existing consumer graphics cards, not a new product release or significant industry shift.
- Asus
- Asus ROG Astral RTX 5080
- Asus ROG Astral RTX 5090
- Best Buy
- Gigabyte
- MSI Gaming Trio RTX 5090
- NVIDIA
- PNY's RTX 5080 OC
- RTX 5080
- RTX 5090
- Zotac's RTX 5080 Solid OC
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