Walmart's online marketplace experienced significant growth in fiscal year 2024, with U.S. marketplace revenue increasing by 45% year-over-year. The company's global e-commerce sales surpassed $100 billion in FY24, with third-party sellers increasingly driving online strategy. The number of active sellers on Walmart's platform has tripled in three years, reaching over 150,000 by early 2025, yet it remains less saturated than Amazon's marketplace. Opportunities are particularly strong in categories where Walmart's first-party inventory is limited, such as Home and Pet Supplies, offering sellers less competition and higher margins. AI
RANK_REASON The article details significant growth and strategic shifts for a major retail platform's e-commerce marketplace, including revenue figures and seller expansion. [lever_c_demoted from significant: ic=1 ai=0.1]
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