Valve's new Steam Controller sold out within 30 minutes of its release, prompting the company to implement a reservation system to manage demand and combat scalpers. The reservation queue prioritizes customers who missed the initial sale, with measures like purchase history requirements and limits on one controller per user to prevent bots and resellers. Valve is working on restocking the controller, with fulfillment beginning in North America next week and in the UK and EU in the coming weeks. AI
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IMPACT N/A
RANK_REASON Product launch with a focus on sales, restocking, and anti-scalping measures.