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中文(ZH) 上海发布户外广告合规指引:使用人工智能生成合成内容开展广告宣传应当依法履行标识义务

Shanghai mandates AI content labeling for outdoor ads

Shanghai has released new guidelines for outdoor advertising, emphasizing compliance and transparency. The regulations specifically address the use of AI-generated content, requiring proper labeling and adherence to legal obligations. Additionally, the guidelines aim to prevent misleading advertising practices, such as small-print disclaimers for prominent claims, and ensure the accurate representation of terms like "first" or "best." AI

IMPACT This policy may influence how AI-generated content is used in advertising across other regions, impacting AI content creators and platforms.

RANK_REASON Policy announcement from a major city regarding AI content in advertising. [lever_c_demoted from significant: ic=1 ai=0.4]

Read on 36氪 (36Kr) →

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Shanghai mandates AI content labeling for outdoor ads

COVERAGE [1]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Shanghai Issues Guidelines for Outdoor Advertising Compliance: Using AI-generated synthetic content for advertising should fulfill identification obligations according to law

    36氪获悉,近日,上海市市场监督管理局制定发布《上海市户外广告发布内容合规指引》。针对“大字吸睛、小字免责”等问题,《合规指引》要求提示性用语真实、清晰、显著,重要交易条件和限制性信息应当完整准确提示;规范使用“第一”“首创”“最佳”“领先”等用语及广告引证内容,不得实施“萝卜坑式引证”;使用人工智能生成合成内容开展广告宣传的,应当依法履行标识义务。