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SAP APAC President: Southeast Asia Eager for AI Leapfrog, Counters SaaS Obsolescence Fears

Verena Siow, SAP's new APAC president, believes Southeast Asian markets are rapidly adopting AI-native systems due to a lack of legacy infrastructure and a strong desire for innovation. She highlighted that companies in the region are increasingly looking towards cloud-based AI solutions over on-premise software. Despite optimism, Siow noted that AI integration is still fragmented, with many organizations moving from pilots to execution in a piecemeal fashion, and acknowledged that firms often neglect data veracity and rigor. She also countered the notion that agentic AI will make SaaS platforms obsolete, emphasizing the continued need for applications and processes to ensure security and governance for large enterprises. AI

IMPACT Suggests that emerging markets may accelerate AI adoption by bypassing legacy systems, potentially shifting global AI development and deployment focus.

RANK_REASON The article features an interview with a company executive discussing industry trends and challenges, rather than announcing a new product or research.

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SAP APAC President: Southeast Asia Eager for AI Leapfrog, Counters SaaS Obsolescence Fears

COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Angelica Ang ·

    Southeast Asia is ‘hungry for innovation’ and eager to leapfrog, says SAP’s new APAC president Verena Siow

    Southeast Asia, home to young, digitally-savvy populations and a rising middle class, offers fertile ground for leapfrogging.