A new report from Coughlin Associates details the growing demand for digital storage within the media and entertainment industry. The report highlights that while cloud storage use is slowing, with some data returning to local storage due to cost and access control, overall storage needs are increasing. This surge is driven by factors like AI technologies, higher resolutions, multi-camera projects, and the need for active archives, with flash memory and HDDs being dominant storage media. AI
IMPACT The increasing integration of AI technologies is a significant driver for enhanced digital storage solutions in media and entertainment.
RANK_REASON The cluster reports on findings from a published industry analysis report. [lever_c_demoted from research: ic=1 ai=0.7]
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