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Advertisers prioritize AI and precision targeting as digital video ad spend grows

Digital video ad spending is projected to increase by 11% in 2026, representing over 60% of all TV and video expenditures. Advertisers are increasingly focusing on AI-driven precision targeting and measurable results. This shift is partly due to two-thirds of buyers either currently using or planning to implement agentic AI in their strategies. AI

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IMPACT Advertisers are increasingly leveraging AI for precision targeting and measurable outcomes in digital video advertising.

RANK_REASON This item discusses trends in digital advertising and the adoption of AI tools within that sector, rather than a core AI development.

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  1. Mastodon — mastodon.social TIER_1 · [email protected] ·

    Digital video ad spend will grow 11% in 2026, now accounting for over 60% of total TV and video spend. Advertisers are prioritising AI, precision targeting and

    Digital video ad spend will grow 11% in 2026, now accounting for over 60% of total TV and video spend. Advertisers are prioritising AI, precision targeting and measurable outcomes as two-thirds of buyers are already using or planning agentic AI. # Marketing # Strategy # AI https:…