Cracker Barrel's CEO, Julie Masino, is stepping down after a tumultuous period that included a controversial logo change and backlash from customers, including President Donald Trump. David Deno, former CEO of Bloomin' Brands, will take over as CEO on August 10th. Masino's tenure saw attempts to modernize the brand with updated menus and restaurant designs, but the proposed logo change sparked significant customer resistance, leading to a drop in sales. Despite recent sales improvements and a shareholder vote to keep her in place, Masino's departure was announced, with Citi analysts expressing surprise. AI
RANK_REASON CEO transition at a well-known but not frontier company, triggered by product/branding controversy.
- Best Buy
- Bloomin' Brands
- Citi
- Cracker Barrel
- Donald Trump
- Jon Tower
- Julie Masino
- KFC
- Maple Street Biscuit Co.
- Outback Steakhouse
- Taco Bell
- Yum Brands
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