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TV shows like 'The White Lotus' drive tourism boom, but overtourism concerns rise

By PulseAugur Editorial · [1 sources] ·

Television shows and movies are increasingly influencing travel destinations, a phenomenon known as 'set-jetting.' Popular series like 'The White Lotus,' 'Game of Thrones,' and 'Emily in Paris' have significantly boosted tourism in their filming locations, leading to substantial economic benefits for regions such as Thailand and Montana. However, this trend also brings challenges like overtourism and price gouging, prompting some destinations and businesses to distance themselves from the 'set-jetting' effect. AI

RANK_REASON Article discusses the phenomenon of 'set-jetting' and its impact on tourism, drawing on examples and expert opinions, rather than announcing a new product or event.

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AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

TV shows like 'The White Lotus' drive tourism boom, but overtourism concerns rise

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Commentary
Article discusses the phenomenon of 'set-jetting' and its impact on tourism, drawing on examples and expert opinions, rather than announcing a new product or event.
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product, opinion
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Low
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51 days old
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COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Adam Erace ·

    The ‘White Lotus’ effect: How fabulous TV locations are reshaping luxury travel and infuriating locals

    From the Côte d’Azur to the Scottish Highlands, you can now plan a vacation as fabulous as your favorite show.

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