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DV360 API adds AI attestation field ahead of EU deadline

The DV360 API has introduced an AI attestation field, just ten days before a crucial EU deadline. This new feature is entering a beta phase for select partners, focusing on reach forecasting. Additionally, advertiser-level defaults are now automatically populating for Demand Gen and YouTube ads. AI

IMPACT This update to the DV360 API may streamline compliance with upcoming EU regulations for advertisers utilizing AI in their campaigns.

RANK_REASON The item describes a feature update to an existing advertising API, not a core AI release or significant industry shift.

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DV360 API adds AI attestation field ahead of EU deadline

COVERAGE [1]

  1. Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] ·

    ICYMI: DV360 API gains AI attestation field 10 days before EU deadline: Reach forecasting enters beta for allowlisted partners only, while advertiser-level defa

    ICYMI: DV360 API gains AI attestation field 10 days before EU deadline: Reach forecasting enters beta for allowlisted partners only, while advertiser-level defaults auto-fill Demand Gen and YouTube ads. Article 50 binds August 2. https:// ppc.land/dv360-api-gains-ai-at testation-…