A Forbes contributor argues that businesses should shift their focus from selling AI tools to delivering tangible outcomes. Drawing parallels to the construction industry, the author emphasizes that value lies in successful project completion rather than the tools used. This perspective is supported by a MIT study indicating that most enterprise GenAI pilots fail to show measurable impact, and a Salesforce survey revealing that salespeople spend a significant portion of their time on non-selling tasks. The author suggests that organizations prioritizing mission and working backward to technology will be more successful and less threatened by rapid AI advancements. AI
IMPACT Suggests a strategic shift for AI companies from tool sales to outcome-based services to remain competitive.
RANK_REASON Opinion piece from a Forbes contributor discussing business strategy around AI tools.
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