Big Tech's engagement-driven ranking systems inadvertently promote misinformation by prioritizing content that maximizes user attention, regardless of its truthfulness. This objective function, focused on engagement, makes truth secondary to virality. The system selects for sensational or outrageous content, which can include disinformation, as a direct consequence of optimizing for user interaction. AI
IMPACT Highlights how AI-driven engagement optimization in tech platforms can inadvertently amplify misinformation.
RANK_REASON Opinion piece discussing the negative externalities of Big Tech's engagement-based ranking algorithms.
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