The first-ever World Cup halftime show, featuring performances by Justin Bieber, Madonna, BTS, and Shakira, resulted in significant increases in music streams for the artists. Justin Bieber's song "Everything Hallelujah" saw a 110% surge in global streams, more than doubling from 592,000 to 1.25 million. Madonna's "Music" increased by 66%, and BTS' "Dynamite" grew by 43%. The official World Cup anthem "Dai Dai" by Shakira and Burna Boy also experienced a 24% rise in global streams. Data from Luminate indicates these boosts were primarily for the performed songs, similar to trends observed after Super Bowl halftime shows. AI
RANK_REASON Article discusses the impact of a music performance on streaming numbers, not a core AI development.
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