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Generative AI boosts marketer creativity volume, but quality lags · 1 source tracked

A recent survey indicates that while generative AI has significantly increased creative output for 88% of marketers, it has only improved the quality of that output for 45%. This suggests a notable gap between the volume and the caliber of AI-assisted creative work. Concurrently, regulatory landscapes are shifting, with France and the US redrawing rules that could impact AI adoption and development. AI

IMPACT Highlights a potential disconnect between AI's ability to increase creative output and its capacity to enhance quality, suggesting marketers need to refine their use of AI tools.

RANK_REASON Article discusses survey results and regulatory context without announcing a new product or research.

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Generative AI boosts marketer creativity volume, but quality lags · 1 source tracked

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  1. Mastodon — mastodon.social TIER_1 English(EN) · ppcland ·

    The AI intelligence gap: 88% make more, 45% make it better: Generative AI lifted creative volume for 88% of marketers but quality for only 45%, as France, a US

    The AI intelligence gap: 88% make more, 45% make it better: Generative AI lifted creative volume for 88% of marketers but quality for only 45%, as France, a US court and buyers all redraw the rules this week. https:// ppc.land/the-ai-intelligence-g ap-88-make-more-45-make-it-bett…