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YouTube Creator Shows Eclipse Late-Night TV for Celebrity Press Tours

By PulseAugur Editorial · [1 sources] ·

Traditional late-night TV ad spending has plummeted by 85% since 2017, with YouTube capturing a significant portion of the lost revenue. Shows like "Hot Ones" have become highly sought after for celebrity press tours, offering deeper cultural penetration and meme-able moments than traditional media. This shift is driven by the creator economy's ability to generate viral content and engage audiences more effectively, making creator-led shows a primary destination for talent promotion. AI

RANK_REASON Article discusses industry trends and shifts in media consumption and advertising, rather than a specific event.

Read on Forbes — Innovation →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

YouTube Creator Shows Eclipse Late-Night TV for Celebrity Press Tours

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Article discusses industry trends and shifts in media consumption and advertising, rather than a specific event.
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product, opinion
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Low
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66 days old
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COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · Ian Shepherd, Contributor ·

    Why Hollywood’s Biggest Names Now Chase Creator Shows On YouTube

    Late night ad spend fell 85% as celebrities skip TV for Hot Ones and Chicken Shop Date. Here's why the math flipped.

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