Many C-suite executives are allocating significant budget to AI transformation initiatives without a clear definition of what these investments entail or how to measure their return. Gartner projects a substantial increase in enterprise AI spending for 2026, yet IBM's research indicates a low percentage of executives can confidently assess the ROI. The author, drawing on experience with previous technology shifts, highlights that while the pattern of funding before defining is familiar, the nature of AI as an entity that performs work, rather than just a tool to be used, is unprecedented. This distinction means that organizations risk spending on solutions that don't align with their strategic goals if they don't proactively define the work they intend to hand over to AI. AI
IMPACT Companies risk misallocating AI budgets if they don't define strategic goals before purchasing solutions.
RANK_REASON Opinion piece from a CEO discussing a trend in enterprise AI investment.
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