A recent survey on the 2026 World Cup consumption habits revealed shifts in how young people engage with the event. While nearly 30% still watch live broadcasts, a significant portion, 36.7%, now prefers short video highlights, prioritizing efficiency over full game viewing. Consumption patterns also show a move away from traditional venues like bars, with most fans opting to watch at home, often during work hours or commuting, highlighting a blend of convenience and 'paid viewing.' Spending is concentrated around 200-300 yuan, with food and beverages being the top expenditure, followed by IP-related merchandise and betting, while clothing and offline venue spending ranked lower. AI
RANK_REASON Article analyzes consumer behavior and trends related to the World Cup, rather than reporting on a specific event or release.
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