Brilliant NextGen, formerly known as Brilliant, has relaunched its smart home control system with a new subscription service called Brilliant Max. This service aims to simplify smart home management by offering pre-configured automations for common scenarios like leaving the house or going on vacation. Subscribers will also receive premium customer support and complimentary hardware, such as a Shelly Bluetooth door and window sensor. The company hopes this shift from device control to a more managed smart home experience will appeal to homeowners seeking convenience over complex customization. AI
IMPACT This service aims to simplify smart home management, potentially increasing adoption for users who prefer convenience over complex customization.
RANK_REASON Product launch of a subscription service for a smart home control system.
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