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中文(ZH) 耐克：将以官方旗舰店以及Nike官方网站和App为核心，重新打造在中国的数字市场生态

Nike to Revamp China Digital Strategy, Ending Top Sports Partnership

By PulseAugur Editorial · [1 sources] ·

Nike is set to overhaul its digital market ecosystem in China starting January 2027, centering its strategy around official flagship stores on Tmall, JD.com, and Douyin, alongside its own website and app. This move follows the termination of its partnership with Top Sports, which currently handles Nike's product sales on mainland China platforms. The company aims to create a unified shopping entry point across these key digital channels. AI

RANK_REASON This is a business strategy change for a major brand's retail operations, not a core AI development or release.

Read on 36氪 (36Kr) →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Nike to Revamp China Digital Strategy, Ending Top Sports Partnership

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This is a business strategy change for a major brand's retail operations, not a core AI development or release.
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COVERAGE [1]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Nike: Will rebuild its digital market ecosystem in China with its official flagship store, Nike's official website, and App as the core.

    36氪获悉，耐克集团副总裁、大中华区总经理申凯希（Cathy Sparks）表示，自2027年1月起，耐克将以天猫、京东和抖音的官方旗舰店以及Nike官方网站和App为核心，重新打造在中国的数字市场生态。这些全新的官方旗舰店将成为耐克在这些平台生态中的统一购物入口。此前，滔搏在港交所公告，于7月21日交易时段后，集团收到耐克的正式通知，集团目前在中国内地的耐克产品线上平台销售将于2027年1月1日起全面终止。

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