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中文(ZH) 滔搏：耐克产品线上平台销售将于2027年1月1日起全面终止

Nike terminates online sales with major Chinese retailers Best Pacific and Topsports

By PulseAugur Editorial · [2 sources] ·

Best Pacific International and Topsports, two major sportswear retailers in China, have received notice from Nike that their online platform sales of Nike products will be terminated on January 1, 2027. For Best Pacific International, Nike sales contributed approximately 15% of total revenue, while for Topsports, it was about 22%. Topsports anticipates a significant negative short-term impact on its business due to this termination, though both companies aim to maintain close cooperation with Nike for offline sales. AI

IMPACT This decision by Nike could impact the sales strategies and revenue streams of its major retail partners in China, potentially leading them to diversify their product offerings or focus more on offline channels.

RANK_REASON Termination of online sales by a major brand to its distributors.

Read on 36氪 (36Kr) →

AI-generated summary · Google Gemini · from 2 sources. How we write summaries →

Nike terminates online sales with major Chinese retailers Best Pacific and Topsports

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Termination of online sales by a major brand to its distributors.
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2 independent sources
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product, policy
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66 days old
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COVERAGE [2]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Best Pacific International: Group's Nike product online platform sales in mainland China will terminate completely from January 1, 2027

    36氪获悉，宝胜国际在港交所公告，集团收到耐克通知，集团目前在中国内地的耐克产品线上平台销售将于2027年1月1日起全面终止。截至2025年12月31日止财政年度，来自耐克产品线上平台销售的收入贡献约占本集团总收入的15%，惟对本集团之盈利贡献并不显著。

  2. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Top Sports: Nike's online platform sales will be fully terminated from January 1, 2027

    36氪获悉，滔搏在港交所公告，于7月21日交易时段后，本集团收到耐克的正式通知，本集团目前在中国内地的耐克产品线上平台销售将于2027年1月1日起全面终止。公司董事会预计，鉴于截至2026年2月28日止财政年度来自耐克产品线上平台销售的收入贡献约占本集团总收入的22%，该终止将在短期内对本集团的业务造成重大负面影响。尽管存在短期负面影响，本集团将本着互惠互利的原则，就线下销售安排致力与耐克保持紧密合作。

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