A recent study by Fractl indicates that a significant majority of marketers (81%) are rejecting pitches that use the term "GEO" (generative engine optimization), preferring the established term "SEO" (search engine optimization). Buzzwords in vendor pitches are a major concern for 36% of buyers, and only 27% of teams are using terminology beyond SEO, despite increasing AI budgets. AI
IMPACT The preference for established SEO terminology over new AI-related buzzwords like GEO suggests a cautious approach by marketers to adopting new AI-driven strategies.
RANK_REASON The item discusses industry opinion and marketing trends related to AI terminology, rather than a core AI release or research.
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